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11+ Years. 1000+ Restaurants. One Proven Model.
Founded by hospitality consultant Mohit Mishra for scalable success.
Who We Are
Under Hundred Café is a QSR (Quick Service Restaurant) café module business operating under a Pvt. Ltd. partnership structure. Our foundation is built on a deep understanding of the Indian hospitality market, with more than a decade of real-world experience behind it.
The brand is spearheaded by Founder Mohit Mishra, who has worked in the hospitality sector as a business consultant for over 11 years. With experience consulting more than 1000+ restaurants, hotels, and resorts, he brings unmatched industry insights into building systems, operations, and brands that last. Co-founder Shilpy Mishra brings creativity and operational excellence into the mix, making the leadership of Under Hundred Café dynamic and future-focused.
What We Stand For
Mission
To deliver high-quality, budget-friendly meals under ₹100 while enabling entrepreneurs to build sustainable and profitable café businesses.
Vision
To establish 600+ café outlets across India in the next 5 years, creating a powerful network of QSR cafés that offer standardized quality, delightful service, and consistent returns.
To deliver high-quality, budget-friendly meals under ₹100 while enabling entrepreneurs to build sustainable and profitable café businesses.
Vision
To establish 600+ café outlets across India in the next 5 years, creating a powerful network of QSR cafés that offer standardized quality, delightful service, and consistent returns.
Meet the Team
Mohit Mishra – Founder
With a career that spans over 11 years in hospitality consulting, Mohit has helped shape over 1000+ restaurants, hotels, and resorts. His passion lies in building strong, profitable food businesses that deliver value and longevity. Under Hundred is the culmination of his industry insights, business acumen, and commitment to affordability.
Shilpy Mishra – Co-Founder
A strategic thinker and process-driven leader, Shilpy ensures the day-to-day operations are seamless, scalable, and standardized across locations. She plays a vital role in training, SOP implementation, and franchise partner support.
Our Growth Plans
At Under Hundred Café, we don’t just dream big — we execute. Our growth is strategic and grounded in data and experience.
Short-Term Goal
We plan to open 20 new outlets in Central Uttar Pradesh within the next 6 months.
Long-Term Goal
We aim to scale to 600 outlets across India within 5 years, building a massive and connected network of QSR cafés.
We plan to open 20 new outlets in Central Uttar Pradesh within the next 6 months.
Long-Term Goal
We aim to scale to 600 outlets across India within 5 years, building a massive and connected network of QSR cafés.